Jens – aka “Mr Cool” – Raun

Founder & Director of Nuar Pty. Ltd.




Experienced IT Program Manager, Website Developer, Business Consultant, Entrepreneur & Mentor who loves new challenges and helping individuals, start-ups and small business owners!



Jens Raun is a Danish-Australian citizen. He started calling Australia home back in 1989 and he is at present living on the Gold Coast in sunny Queensland.

Work Experience

Jens studied Economics and Business Administration at the Copenhagen Business School (1972-75). He has worked in the IT & Telco industry for most of his life. He started his career as an IT Sales Consultant (Burroughs Data Systems), moved on to IT Systems Development (MBI, Pi Data), IT Management (EDC Gruppen, Tele Denmark IT, Qantas Operations & Qantas Freight), IT Program Management (Optus Telecommunication, Delta Air Lines, Malaysia Telecom & 3) returning to sales as International Business Development Manager (Tele Denmark International) and Global Account Manager (Motorola). Jens has worked in many different countries (Denmark, Norway, Sweden, Germany, Switzerland, The Netherlands, UK, USA, Malaysia, Thailand, New Zealand & Australia) and experienced working in different cultures and managed multicultural teams (up to 100+ staff).

Jens left the corporate world and established his own Australian business Nuar Pty Ltd – Australian Business Number 93 099 766 355 – back in March 2002. (note: Nuar = Raun spelled backwards).

E-Commerce/Amazon FBA

After the set-up of Amazon Australia and looking at the Fulfilment By Amazon (FBA) e-commerce business model, Jens did cofound an Amazon Professional Seller business in 2019.

As always keen on learning new stuff Jens checked out some of the popular Amazon FBA training courses like “Just One Dime” by Seth Kniep, “Reliable Education” by Adam Hudson, “Amazing Selling Machine” by Jason Katzenback and Matt Clark, “Aussie Online Entrepreneurs” by Neil Asher and “Freedom Ticket” by Kevin King.

His recommendation regarding Amazon FBA training courses: “If you are looking for an Amazon FBA course that will help you set up and grow your new Amazon business because you not only get links to tools, get spreadsheets to use, get educated about “how-to-do-things” but more importantly learn how to think like an Amazon business owner then you should sign up for the Freedom Ticket course!” It is truly the most comprehensive Amazon FBA Training available. You can even after having completed the course take a test to demonstrate that you now understand and master operating an Amazon business. Jens is obviously now such a “Certified Freedom Ticket Graduate

Looking at and trying out some of the many free and paid tools you can use for your Amazon business such as Amazeowl, AMZ Scout, eGrow, Helium 10, Jungle Scout, Merchant Words, Unicorn Smasher and Viral Launch Jens found Helium 10’s all-In-one software solution to be one of the best and most comprehensive sets of tools for an Amazon FBA Seller so he is using the Helium 10 suite of tools (it is also one of the tools being used by Kevin King in his Freedom Ticket training program). Jens is today an affiliate of Helium 10 and can as a consequence offer you 50% OFF your first month of Helium 10 with code NUAR50 or 10% OFF every month with code NUAR10 – for more info use his affiliate link to Helium 10

Jens did start the Gold Coast Amazon Meetup in early 2019. This FREE monthly in-person Meetup did attract a lot of people not only from the Gold Coast but from a large coastal area stretching around 200 km from Brisbane to Byron Bay! The purpose of the Meetup was to bring together like-minded people with an interest in establishing and growing an Amazon business while learning from and helping each other. Due to his involvement in his joint venture Amazon business, Jens decided by the end of 2019 to step down as the organiser of this very popular Meetup. But being a person who very much enjoys helping individuals and small businesses he is still happy to assist entrepreneurs, manufactures, and “brick-and-mortar” retail business owners getting their Amazon FBA business going. 

Entrepreneur & Startup Mentor

Jens is a true serial entrepreneur, he has been engaged in several startups since 1998 –,,,,,, and He has failed/learned a lot regarding startups, but also been successful. He was introduced to – and inspired to use – the Lean Startup methodology back in 2011. He has also enjoyed and been an active participant (as an active team member or as a mentor) in several Google Startup Weekend events in Brisbane and on the Gold Coast.

Website Development

Due to his background and many years of experience from the IT systems development area, learning and starting to do website development was a natural progression when he began operating his different online businesses. Jens started developing his own websites using Microsoft FrontPage but has since 2003 been a dedicated WordPress website developer. Today Jens builds or rebuild WordPress-based websites using DIVI from Elegant Themes) the most popular WordPress theme in the world and the ultimate WordPress page builder. With the DIVI tool sophisticated websites can be built in days – not weeks. For Nuar customers, this means VERY competitive pricing and a VERY fast turnaround. Websites are hosted on Siteground – one of only 3 website hosting service providers that are recommended by WordPress.


Helping People In His Local Community

Jens is always happy to give people a helping hand in his areas of expertise. He is often used as a remote general IT support consultant helping with smartphone, printer and laptop computer set-up, helping people with spreadsheets (Microsoft Excel and Google Sheet), with presentations (Powerpoint) and helping as a WordPress website consultant. 

Other Interests

Jens is a vivid Apple enthusiast, he loves everything Apple. He never stops learning new “stuff”, he is currently very much interested in the developments in Artificial Intelligence (Machine Learning & Deep Learning) and in Blockchain Technology (not for the use in crypto-currency but in applications that will remove the “middleman”). Jens is also a firm believer that the ownership of vehicles as we know it today will be replaced by “Transportation-As-A-Service” based on fully (level 5) Autonomous Electric Cars (if local governments can keep up with the development in technology and introduce relevant regulations/laws covering this area).

Jens should have retired by now, but he is NOT a man that acts his age, he is VERY young at heart, into new technology, gadgets & Deep House music. When he is not joggling technology he loves traveling, experience new places and cultures, meeting new people, 4WD’ing, sailing & bike riding. At some point in time, he plans to become a “Grey Nomad” exploring more of the Australian Outback and the many secluded beaches “down-under”.

When living and working in Thailand Jens learned about the principle of “giving” rather than “gaining” and he now practices “pay-it-forward”, so if you got a problem or issue with your startup or small business then he is ALWAYS happy to give you advice and assist you moving forward. 

Jens has worked in many different “virtual” business setup’s where he never met the customer in person, but he is – despite being hooked on technology and the many new ways of communication – still of the opinion that the best form of communication between people will be a meeting in person – when that is not possible the second-best alternative is obviously a video call.


As a result of a heart attack – that should have left him dead back in 2009 – his view on life changed; Jens now lives by his motto: “Enjoy EVERY day, you never know when it is over – life’s journey is NOT about arriving safely at the grave in a well-preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy Shit’! What a ride!!!


Jens’s priorities in life are simple: 1) HELP people, 2) have FUN & 3) make a bit of MONEY – in that order!!!.

Membership/past membership

  • Australian Institute Of Management
  • Rønde Rotary Klub, Denmark
  • Rotary Club of Samford Valley, QLD Australia

More info

For a bit more info about the professional background of “Mr Cool” please:

You can write/speak to Jens in the following language:

  • English
  • Danish
  • Swedish
  • Norwegian
  • German

Jens’s contact details (just click any link to start a conversation):


  • Want to download Jens’s contact details (eBusiness card/vcard) onto your computer or smart phone? Just click on this link: and follow the instructions
  • Are you on our website using your computer/phone to show someone who is behind Nuar and do they want Jens’s contact details (eBusiness card/vcard) downloaded onto their smart phone? It can easily be done: ask them to open up their camera app / Google Lens app on their smart phone and point the camera at the QR code below and follow the instructions.


Q: Why is Jens Raun also known as “Mr Cool”?

A: When working in Thailand most Thai’s could not pronounce his first name correctly, instead of Jens, they said “Jen”. “Jen” in Thai means Cold so Jens got the nickname “Mr Cool” which he found to be … … … pretty cool

Recommendations For Jens Raun:

April 25, 2021

I have recently used Jens Raun to set up my business website and emails. I was extremely happy with his knowledge, and how quickly he was able to do this. I found him to be most helpful, assisting me to access sites to develop my business logo, assisting to develop relevant paperwork such as service agreements, consents and other business statements. He was able to easily integrate my needs into a wonderful website that is user friendly. Jens was accessible when I needed him and his pricing was extremely reasonable. I would highly recommend his service.

Karen Holder

Principal Support Coordinator, Lotus Disability Care

February 26, 2018

Jens reached out to me from some posts I did on Medium. He offered up some incredible advice for an agency I am in the process of starting up. That advice turned into a free phone call and It was one of the best decisions I made. He was honest, straightforward, and really gave me the direction I was missing. He has an immense amount of experience and I could not trade that for anything. I would highly recommend that anyone work with Jens especially since he offers some great free mentoring, follow ups, and he will not sugar-coat anything. He will set you on the right path which is really what we all need.

Shane J. Ketterman

Director, Shane J. Ketterman's Linkedin Profile

November 10, 2017

From start to finish Jens has been and continues to be amazingly helpful & patient. He demonstrates a deep understanding of the technical aspects of creating a WordPress website and in particular using the Divi theme. His vast business experience is invaluable in tying together all aspects of the project from design & functionality to security and more. The best part of his approach is his genuine desire to assist his clients to become capable of managing & updating their website themselves after he has completed the project. He continues to follow up to encourage clients to keep updating their site & to keep creating fresh content to improve search rankings. I would highly recommend his services if you need a new website created or an existing site to be updated.

Robin Fick

Real Estate Agent, Robin Fick's Linkedin Profile

September 5, 2012

“Great work Jens,
thank you!”

Zoe Brereton

Lawyer, Zoe Brereton's Linkedin Profile

January 24, 2011

“Jens provides a much better and effective service than all of his competitors!”

Alan Girle

Director, Alan Girle's Linkedin Profile

December 13, 2009

“Jens has great attention to detail
and this sets him apart from other”

Patrick Cranshaw

Mortgage Broker, Patrick Cranshaw's Linkedin Profile

Linkedin Endorsements For Jens Raun:

Linkedin Endorsements For E-commerce

Linkedin Endorsements For Entrepreneurship

Linkedin Endorsements For Business Development

Linkedin Endorsements For SEO