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Jens – aka “Mr Cool” – Raun

Founder & Director, Nuar Pty Ltd




“Experienced Business Consultant, Entrepreneur & Website Developer who love HELPING individuals, small businesses & startups!

Jens Raun is a Danish-Australian citizen. He started calling Australia home back in 1989 and he is at present living on the Gold Coast in sunny Queensland.

Work experience

Jens studied Economics and Business Administration at the Copenhagen Business School (1972-75). He has worked in the IT & Telco industry most of his life. He started his career as an IT Sales Consultant (Burroughs Data Systems), moved on to IT Systems Development (MBI, Pi Data), IT Management (EDC Gruppen, Tele Denmark IT, Qantas Operations & Qantas Freight), IT Program Management (Optus Telecommunication, Delta Air Lines, Malaysia Telecom & 3) returning to sales as International Business Development Manager (Tele Denmark International) and Global Account Manager (Motorola). Jens has worked in many different countries (Denmark, Norway, Sweden, Germany, Switzerland, The Netherlands, UK, USA, Malaysia, Thailand, New Zealand & Australia) and experienced working in different cultures and managed multicultural teams (up to 100+ staff).

Jens left the corporate world and established his own Australian business Nuar Pty Ltd – Australian Business Number 93 099 766 355 – back in March 2002. (note: Nuar = Raun spelled backwards)

Business Consultant

Jens loves HELPING individuals, small businesses and startups. Due to his vast international business experience from a wide variety of business areas, he is also the ideal partner to engage if you want to start a business or set-up an Australian subsidiary of your business. Because of his many years of hands-on experience in website development and his interest and knowledge about the many online services offered for businesses he is the person to talk to if you want to “work smarter – not harder” using some of the (often free) “cloud-based” business improvement services.

Entrepreneur & Startup Mentor

Jens is a true serial entrepreneur, he has been engaged in several startups since 1998 – FastShopping.dk, place2live.com.au, Volocibus.com, ThailandMedicalTravel.com.au, GoMedik.com, TheStartupGuide.co, and SitesNAll.com. He has failed/learned a lot regarding startups, but also been successful. He was introduced to – and inspired to use – the Lean Startup methodology back in 2011 after reading: – “The Four Steps to the Epiphany” by Steven Blank (2006) – “Business Model Generation” by Alexander Osterwalder & Yves Pigneur (2010) – “Running Lean” by Ash Maurya (2010) – “The Lean Startup” by Eric Ries (2011). He has also enjoyed and been an active participant (as a team member or as a mentor) in several Google Startup Weekend events in Brisbane and on the Gold Coast.

Website Development

Due to his background and many years of experience from the IT systems development area, learning and starting to do website development was a natural progression when he began operating his different online businesses. Jens has always been developing his own websites initially using Microsoft FrontPage and since 2003 been a dedicated WordPress website developer.


After the set-up of Amazon Australia in December 2017 and looking at the Fulfillment By Amazon (FBA) e-commerce business model, participating in several closed Facebook Groups on the subject (including Aussie Online Entrepreneurs) Jens has now established an Amazon FBA 3rd Party Reseller shop as a Professional Seller on amazon.com.au. If you are keen on doing the same and would like to have a chat about it just schedule a call with him.

Other Interests

Jens is a vivid Apple enthusiast, he loves everything Apple. He never stops learning new “stuff”, he is currently very much interested in the developments in  Artificial Intelligence (Machine Learning & Deep Learning) and in the Blockchain Technology (not for the use in crypto-currency but in applications that will remove the “middleman”). Jens is also a firm believer that the ownership of vehicles as we know it today will be replaced by  “Transportation-As-A-Service” based on fully (level 5) Autonomous Electric Cars (if local governments can keep up with the development in technology and introduce relevant regulations/laws covering this area).

Jens should have retired by now, but he loves helping people, small businesses, and entrepreneurs. He is definitely NOT a man that act his age, he is VERY young at heart, loves technology, gadgets & Deep House music. When he is not joggling technology he loves traveling, experience new places and cultures, meeting new people, 4WD’ing, sailing & bike riding. At some point in time, he plans to become a “Digital Nomad“/”Grey Nomad” exploring more of the Australian Outback and the many secluded beaches “down-under”.

When living and working in Thailand Jens learned about the principle of “giving” rather than “gaining” and he now practices “pay-it-forward”, so if you got a problem or issue with your startup or small business then he is ALWAYS happy to give you advice and assist you moving forward. Should you be in need of a co-founder who is an 80% “Hustler” (the salesperson), 10% “Hipster” (the UI/UX designer) & 10% “Hacker” (the programmer), then he is ALWAYS happy to explore the possibilities of creating a startup together.

Jens has worked in many different “virtual” business setup’s where he never met the customer in person, but he is – despite being hooked on new technology and the many new ways of communication – still of the opinion that the best form of communication between individuals will be a meeting in person – when that is not possible the second best alternative is obviously a video call.


As a result of a heart attack – that should have left him dead back in 2007 – his view on life changed; Jens now lives by his motto: “Enjoy EVERY day, you never know when it is over – life’s journey is NOT about arriving safely at the grave in a well-preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy Shit’! What a ride!!!


Jens’s priorities in life are simple: 1) HELP people, 2) have FUN & 3) make a bit of  MONEY – in that order!!!.

Membership/past membership

More info

For a bit more info about the professional background of “Mr Cool” please:

You can write/speak to Jens in the following language:

  • English
  • Danish
  • Swedish
  • Norwegian
  • German

Jens’s contact details

Why is Jens Raun also known as “Mr Cool”?

When working in Thailand most Thai’s could not pronounce his first name correctly, instead of Jens, they said “Jen”. “Jen” in Thai means Cold so Jens got the nickname “Mr Cool” which he found to be … … … pretty cool

Linkedin Recommendations For Jens Raun:

February 26, 2018

Jens reached out to me from some posts I did on Medium. He offered up some incredible advice for an agency I am in the process of starting up. That advice turned into a free phone call and It was one of the best decisions I made. He was honest, straightforward, and really gave me the direction I was missing. He has an immense amount of experience and I could not trade that for anything. I would highly recommend that anyone work with Jens especially since he offers some great free mentoring, follow ups, and he will not sugar-coat anything. He will set you on the right path which is really what we all need.

Shane Ketterman

Founder & Director, Rewire Digital Agency - Bend, Oregon, US

November 10, 2017

From start to finish Jens has been and continues to be amazingly helpful & patient. He demonstrates a deep understanding of the technical aspects of creating a WordPress website and in particular using the Divi theme. His vast business experience is invaluable in tying together all aspects of the project from design & functionality to security and more. The best part of his approach is his genuine desire to assist his clients to become capable of managing & updating their website themselves after he has completed the project. He continues to follow up to encourage clients to keep updating their site & to keep creating fresh content to improve search rankings. I would highly recommend his services if you need a new website created or an existing site to be updated.

Robin Fick

Real Estate & Resort Sales & Marketing Specialist, Robin Fick

September 5, 2012

“Great work Jens,
thank you!”

Zoe Brereton

Lawyer / Registered Migration Agent, Brereton Lawyers

January 24, 2011

“Jens provides a much better and effective service than all of his competitors!”

Alan Girle

Director, Australian Business Lawyers & Advisors

December 13, 2009

“Jens has great attention to detail
and this sets him apart from other”

Patrick Cranshaw

Mortgage Broker, North Brisbane Home Loans

Linkedin Endorsements For Jens Raun:

Linkedin Endorsements For E-commerce

Linkedin Endorsements For Entrepreneurship

Linkedin Endorsements For Business Development

Linkedin Endorsements For SEO


Nuar Pty Ltd

Nuar Pty Ltd is a privately owned Australian company established in March 2002

Australian Business Number
93 099 766 355

Copyright © 2002-2019 Nuar Pty Ltd